TRAVEL SEO CASE STUDY

A young online travel agency in the UK that specialises in planning and booking your perfect tailor-made holiday.

The company exists in the same space as travel giants like Kuoni, Audley Travel, TravelBag etc and wanted to increase their organic visibility and bookings in this fiercely competitive industry.

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Results

ORGANIC SESSIONS

increase in Organic Sessions over a 36 month campaign

TOP 10 KEYWORDS

increase in Top 10 Ranked Keywords over a 36 month campaign

HOLIDAY BOOKINGS

increase in holiday bookings for a new location

CLICKS IN GSC

increase in Google clicks in last 6 months (vs previous)

CALLS

increase in callback requests & 21% increase in inquiries (vs prev 6 mths)

ORGANIC SESSIONS

increase in organic traffic in last 6 months (vs Prev)

The Problem

  • Multiple Sites

4 x thin websites for each location.

  • Low Traffic

Low traffic across all sites and declining.

  • Low Authority

Across all 4 sites (highest was <DA30).

  • Competitive

Niche dominated by giants in travel industry.

  • Young Sites

All sites we young in comparison to competitors.

  • Too PPC Reliant

Most leads and bookings were coming through the Pay-Per-Click marketing channel, with costs rising every year and eating into profits

  • Thin Content

Sites full of thin or non-existent blog content

Our Solutions

  • Accomplishments

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  • Dev System

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What the client says

Al was instrumental in building up the new America holidays branch of our business through SEO. The links he acquired for our site and the content briefs he sent us meant we ranked top 3 for so many competitive keywords for customers who were ready to book holidays. Our traffic and bookings through organic searches more than doubled through Al’s great work. If you get the chance to work with him, do it!
Alice Sanz
Senior Marketing Executive

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